A while ago, I was told I should start to use environment friendly or green practices in my jewelry making. The topic is quite hot and it would be good for marketing my shop. Besides, the number of people searching for "green" or "eco-friendly" tags is growing, so it would get me more exposure.
My first reaction was "What makes you think I don't take environmentally conscious decisions?". The second was, "Should we only act responsibly because it brings in good marketing?".
As a matter of fact, I do think all my process through and make it as environmentally responsible as I can. Strictly speaking, I must say that producing a luxury product will never be 100% environmentally friendly (I am sure that the metal would be better in the earth and the energy to refine it and, eventually, recycle it, unspent). But I make sure I recycle every last scrap of metal, I group projects in order to minimize energy waste, I avoid harsh chemicals and use proper disposal procedures.
Now, why don't I mention this in my listings, shop description, etc? Because I see this as a necessary part of doing business, like paying taxes, using responsible sources and not cheating anyone. Those would hardly be interesting tags, would they? "100% of taxes paid on this item!". I don't respect the environment to make a buck, but because it is part of being a responsible and sustainable business.